![]() ![]() This branding ultimately proved a huge benefit to the company when the war hit, as Hershey's was easily able to pitch their products to the U.S. ![]() ![]() Goodbar as a cheap, energy-boosting food source. In an effort to combat this, the company started pitching Mr. Though it was the biggest name in candy, Hershey's had been hit hard by the Great Depression. Most companies were hit to some degree or another, but a few got it the worst: Jelly Babies (originally known as "Peace Babies") were discontinued entirely during the war, only re-emerging in 1953 with their new name.īy far the company with the most clever solution to wartime rationing was Mars's biggest competitor: Hershey's. 3 Musketeers also isn't the only candy bar with a close connection to food rationing. ![]()
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